The Digital Core
Establish the foundations of a business designed around explicit operations, workflows, and digital capabilities.
LÍteed
A BOOK BY MICHAEL ZELENSKY
Digital-First Business
What if you could engineer a business the way you engineer software?
A systematic approach to designing, building, and evolving businesses using software engineering principles.
Build organizations where workflows, business rules, data, automation, and governance form one coherent system.
Available on Leanpub · $49.99
THE CENTRAL IDEA
A business is a system that can be engineered.
Software should not merely support business operations. It should increasingly represent and execute them.
Digital-First Business connects business strategy, operational design, and software architecture into a single model. It applies engineering discipline to how organizations work, make decisions, and evolve.
WHAT YOU WILL EXPLORE
From business operations to system architecture
Operational Domains
Structure the business into domains with clear responsibilities, boundaries, and interactions.
Automation and AI
Connect workflows, knowledge, data, and AI to reduce manual coordination and make execution more systematic.
System Model and Architecture
Describe business behavior through state, events, transitions, rules, and feedback loops.
Governance and Metrics
Make operations observable and establish feedback that supports continuous improvement.
Engineering the Business
Bring the individual elements together into a coherent, adaptable operational system.
WHO IS THIS BOOK FOR?
For people who build and lead businesses
Whether you are starting from scratch or transforming an existing organization, the same question applies: how can the business itself be designed as a system?
- Founders and CEOs designing the next stage of their business
- CTOs and technical leaders connecting technology with operations
- Operations leaders and transformation teams redesigning workflows
- Engineers and architects building automation and AI-enabled systems
- Consultants working at the intersection of business and technology
ABOUT THE AUTHOR
Michael Zelensky
Michael Zelensky is a software architect and entrepreneur focused on applying software engineering principles to business architecture, automation, and digital-first organizations.
Connect on LinkedIn →DESIGN THE BUSINESS, NOT JUST ITS SOFTWARE
Build a business designed to evolve.
Explore a systematic approach to connecting business strategy, operations, and software engineering.
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